It has been nearly 100 years since Point started and the experience acquired through craftwork its reflected in every piece of the collection.
The company, pioneer in the use of twisted fibre material, has become during the last years a worldwide referent in the manufacturing of outdoor furniture due to a high focus on innovation and design which result in a long-lasting, functional and comfortable furniture fitting any place and space.
In the ‘50s, the vision of Juan Bautista Pons, son of the founder, led the company to undertake a strategic international expansion. In addition to exporting its products, it also set up its own production plant in the United States to be closer to the market.
The ‘70s were distinguished by the creativity of the designer and artist Gabriel Pons, who refined and modernised the production of rattan furniture and grew to be a leading force in Valencian design over the decade.
Aesthetic and functional design enabled POINT to consolidate its position in the international markets where its products had already penetrated. Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards
Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards colour and upholstery, and the incorporation of new materials.
The ‘80s marked a new chapter in the company’s story. Restrictions placed by Southeast Asian countries on the exportation of raw materials, specifically, rattan, to enhance finished goods forced the company to reinvent its production processes.
Manufacturing was switched to Vietnam, a market which allowed the company to make serious inroads into Asia under the global, forward-looking vision of the fourth generation of the Pons family.
Design and internationalisation have also been the hallmark of recent years, with close to 1,000 projects in some 70 countries and branches in Europe, the United States, Asia, and the Middle East. colour and upholstery, and the incorporation of new materials.