Boby is much more than a simple container: it is the trolley storage unit that made design history. Designed by Joe Colombo and launched in 1970, it was awarded first prize at SMAU in 1971 and is part of the permanent collection of both the MoMA and the “Triennale” in Milan. Functionality and detail are its strong points which, together with an undeniably pop flavor, continue to make it the most popular storage trolley in creativity sectors as well as in the medical, and in the home. Designed with injection-molded ABS plastic drawers and compartments that guarantee simple vertically modular solutions, Boby provides versatile customized storage capacity, while its polypropylene casters guarantee full mobility.